Choose from our proprietary flavour databank
Explore selected profiles from more than 80 concepts tested with dogs. Choose the profile that fits your preferred flavour, colour and customer expectations.
Our approach
Function, flavour and everyday use. Developed together.
We combine animal nutrition expertise, ingredient evaluation and structured palatability testing because a functional product must make sense scientifically and work in everyday life.
152dog parents
168dogs
80+flavour concepts evaluated
Our flavour databank is built from structured acceptance testing during product development.
Measured palatability
The flavours that earned their place.
We selected the best-performing flavour profiles for our proprietary databank. Each selected profile carries more than a recipe: it carries a record of how dogs responded.
Our proprietary development system
Flavour choice meets functional formulation.
Our development system starts with the partner’s brief. Partners choose a flavour profile for their brand and customers. We match it with functional ingredients in close consultation with them, guided by their preferences, desired function, target price and product requirements.
- 01Define your brief
Your commercial brief
- Brand & customer preferences
- Colour & appearance
- Target price
- Market requirements
- 02Choose flavour & function
Two inputs for one tailored formulation.
A · Your choice of flavour B · Your desired function Draw on our functional ingredient databank
Together, we define the nutritional purpose and your ingredient preferences. We use our ingredient databank to develop suitable options that meet your formulation and commercial requirements.
- 03Formulate together
Flavour and function, matched in consultation with you.
Dr. Healthew matches your chosen flavour with functional ingredients in close consultation with you. Your flavour and colour preferences, your customers’ expectations, the desired function, target price and format guide our formulation work. Together, we refine the combination to meet your product requirements.
- 04Develop your product
A product shaped for your market
Ready-to-drink, a multi-serving concentrate or a portable single-use format — developed and evaluated for the agreed brief.
Packaging concepts illustrating the development possibilities. Ready-to-drink and single-use formats, Skin & Fur and Joint are development options, not current commercial products.
A reusable development system, with room for a distinctive product. Flavour selection, ingredient choices and commercial priorities are brought together in one formulation, then refined and evaluated as a complete product. The same process is now being extended to cats, with feline flavour profiles in development.
Develop your product with us
Now developing for cats
A new chapter. With cats at the centre.
We are now developing and testing feline formulations using the same structured process. The aim is to identify the best-performing flavour profiles for cats and build a dedicated understanding of their preferences. Our current range is for dogs.
Concept image illustrating the role of palatability in product design. Cat products are in development, following the launch of our dog range.
Curiosity comes naturally
An everyday ritual, seen through their eyes.
A splash, a sniff, a bowl left untouched. Animals have individual preferences. That is why we ask how a product tastes and how it fits into their routine, alongside what goes into it.
From platform to finished products.
Oral Health, Gut Health and Calming are the first products launched from this development approach.
Oral Health
For the oral-care routine.
A functional concentrate with cranberry, decaffeinated green tea extract, pomegranate rind extract and sodium tripolyphosphate — designed to make oral care part of something a dog already does every day: drink.
Explore Oral Health
Gut Health
Daily digestive support.
A functional concentrate with chicory inulin, acacia, yucca and a savoury yeast base — designed as a simple addition to everyday digestive care.
Explore Gut Health
Calming
For calmer everyday moments.
A functional drink concentrate with L-tryptophan, lemon balm extract and passionfruit tincture — developed for everyday moments such as travel, car journeys, veterinary visits, fireworks or changes in routine.
Explore Calming