Choose from our proprietary flavour databank
Explore selected profiles from more than 80 concepts tested with dogs. Choose the profile that fits your preferred flavour, colour and customer expectations.
Brands · Retailers · Private label
Develop a functional pet drink for your brand.
From flavour selection to formulation, we develop your product with you. Your customers, preferred colour and taste, desired function, format and target price guide the choices we make together.
Our proprietary development system
Your brand. Your customers. A formula built around them.
Start with the product you want to create. Choose a flavour profile from our proprietary databank to suit your brand, colour preferences and the expectations of your customers. In close consultation with you, we match that flavour with functional ingredients to suit your desired benefit, target price and product requirements.
- 01Define your brief
Your commercial brief
- Brand & customer preferences
- Colour & appearance
- Target price
- Market requirements
- 02Choose flavour & function
Two inputs for one tailored formulation.
A · Your choice of flavour B · Your desired function Draw on our functional ingredient databank
Together, we define the nutritional purpose and your ingredient preferences. We use our ingredient databank to develop suitable options that meet your formulation and commercial requirements.
- 03Formulate together
Flavour and function, matched in consultation with you.
Dr. Healthew matches your chosen flavour with functional ingredients in close consultation with you. Your flavour and colour preferences, your customers’ expectations, the desired function, target price and format guide our formulation work. Together, we refine the combination to meet your product requirements.
- 04Develop your product
A product shaped for your market
Ready-to-drink, a multi-serving concentrate or a portable single-use format — developed and evaluated for the agreed brief.
A reusable development system, with room for a distinctive product. Flavour selection, ingredient choices and commercial priorities are brought together in one formulation, then refined and evaluated as a complete product.
Discuss your product briefWhat we can tailor to your brief
Functional focus
Start with the nutritional routine and customer need.
Ingredients
Match the ingredient system to the functional brief and formulation requirements.
Flavour
Choose a profile from our flavour databank to suit your brand, preferred colour and customer expectations.
Concentration
Adapt concentration and preparation to the intended serving.
Positioning
Consider the customer segment, channel and target price together.
Packaging
Choose pack size and format around how the product will be used.
Format development
Different routines need different formats.
Ready to drink
Open, serve and drink.
Multi-serving concentrate
Compact format for repeated home use.
10 ml single-use squeeze vial
One portable dose mixed with approximately 200 ml water — suitable for travel and outdoor use.
From development to products on the market.
Dr. Healthew has already taken three formulations from product development into finished concentrates on the market. That gives partners a practical starting point for discussing formulation, flavour, packaging, production and market fit.
Oral Health
For the oral-care routine.
A functional concentrate with cranberry, decaffeinated green tea extract, pomegranate rind extract and sodium tripolyphosphate — designed to make oral care part of something a dog already does every day: drink.
Explore Oral Health
Gut Health
Daily digestive support.
A functional concentrate with chicory inulin, acacia, yucca and a savoury yeast base — designed as a simple addition to everyday digestive care.
Explore Gut Health
Calming
For calmer everyday moments.
A functional drink concentrate with L-tryptophan, lemon balm extract and passionfruit tincture — developed for everyday moments such as travel, car journeys, veterinary visits, fireworks or changes in routine.
Explore CalmingLet’s build the right product for your customer.
Private label, co-development or a new functional beverage concept — tell us what you are trying to create.
Dr. Farshad Goodarzi